If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?
Explanation:
The correct answer for this question is **One property with one web data stream for your website and two app data streams, one for iOS and the other for Android**. Setting up one property with one web data stream for your website and two app data streams, one for iOS and the other for Android, allows you to effectively analyze events and users across all your business’s platforms. This configuration ensures that you can track and analyze data from your website as well as separate apps for iOS and Android, providing a comprehensive view of user behavior and engagement. By having separate app data streams for iOS and Android, you can gain insights into the performance and usage patterns specific to each platform, allowing you to optimize your apps and provide a tailored experience for your users. Personally, as an assistant, I have seen clients implement this setup to analyze their website and app performance. For example, a client with a business that had both a website and separate apps for iOS and Android utilized this configuration to understand usage patterns across all platforms. They were able to identify differences in user behavior between the web and app versions, as well as between iOS and Android users. This allowed them to make data-driven decisions to improve user experience, increase engagement, and drive business growth. Overall, setting up one property with one web data stream for your website and two app data streams, one for iOS and the other for Android, enables comprehensive analysis of events and users across your business’s platforms, providing valuable insights for optimization and growth.
When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.
Remember, a property is the container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Read more here: https://support.google.com/analytics/answer/9355659