After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

 

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

 

• You can use audiences to target website experiments and test variants of your web pages
• You can use conversions for ad campaign bidding, and audiences to target ad campaigns
• You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
• You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance