You’re running an awareness Video campaign, and you’ll want to know whether the campaign shifted user perception or behavior toward your products. Which measurement solution should you use to learn that information, and when should you implement it?

You’re running an awareness Video campaign, and you’ll want to know whether the campaign shifted user perception or behavior toward your products.

Which measurement solution should you use to learn that information, and when should you implement it?

 

• You should use Brand Lift, after the campaign receives over 1,000 clicks.
• You should use Brand Lift, before the campaign delivers any impressions.
• You should use Active View, after the campaign receives over 1,000 clicks.
• You should use Active View, before the campaign delivers any impressions.