What’s the value of measuring unique reach and frequency in an awareness Video campaign?
- It shows how many ads served to people and how many times, across devices and formats.
- It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
- It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
- It led you to see the terms people were searching for when seeing your ads.