To drive as many to-go orders as possible on a weekly basis, which creative implementation should the owner of a restaurant focus on?
- The owner should focus on addressing the viewer’s desire for food in the first five to 10 seconds of the video.
- The owner should focus on using “Sign up to our newsletter” as the primary call-to-action.
- The owner should focus on adding as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.
- The owner should focus on explaining the company’s background during the first half of the video.