How can a business owner determine the target cost-per-thousand impressions (tCPM) bid for their business’s new awareness Video campaign if they’re unsure what to base the figure on?
- They can slightly inflate the average amount they’re willing to pay for the campaign.
- They can use the estimate in the traffic estimator during campaign setup.
- They can slightly inflate the estimate in the traffic estimator during campaign setup.
- They can decide on the highest amount they’re willing to pay for the campaign.