Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

 

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal.

What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

 

• Preventing Google ads from double counting conversions.
• Avoiding double serving ads in the Google Search results.
• Enabling Video ad extensions within their Google Search campaign ads.
• Receiving a reduction on their average cost-per-view.