An account manager selects “brand awareness and reach” as his campaign goal when creating a Google Video campaign. This goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy.
How will that benefit the campaign?
- It creates as many impressions as possible in line with the target cost-per-acquisition.
- It analyze historical feedback and make adjustments to bids based on performance signals.
- It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
- It acquires as many clicks as possible according to the daily budget that’s been set.