After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products. What measurement solution should you use to find out that information and when should you implement it?

 

After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products.

What measurement solution should you use to find out that information and when should you implement it?

 

• You should use Brand Lift before the campaign delivers any impressions.
• You should use Brand Lift after the campaign receives over 1,000 clicks.
• You should use Active View before the campaign delivers any impressions.
• You should use Active View after the campaign receives over 1,000 clicks.