After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?

 

After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?

 

• Life Events.
• Demographics and Detailed Demographics.
• In-Market.
• Affinity Audiences.