如果您计划投放行动号召视频广告系列,应该如何制定效果衡量策略?
- 您应使用 Google Ads 转化跟踪衡量全部价值,并排除浅层转化事件。
- 您应仅衡量完整的线下转化,从而更准确地计算投资回报率。
- 您应使用 Google Ads 转化跟踪来衡量全部价值,并包括浅层转化事件。
- 您应仅衡量完整的线上转化,从而更准确地计算投资回报率。
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