You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
- Check us out
- Book now
- Learn more
- Call now
Explanation: When creating a video ad for a restaurant chain with the aim of driving reservations on its website, the most effective call-to-action (CTA) to use in the ad is ‘Book now.’ This CTA is the optimal choice because it directly aligns with the campaign goal of driving reservations. By prompting viewers to ‘Book now,’ the ad encourages immediate action from potential customers who are interested in dining at the restaurant. It provides a clear and actionable instruction that directs viewers to take the desired step of making a reservation on the restaurant’s website, thereby facilitating the conversion process. Additionally, ‘Book now’ is concise, impactful, and straightforward, making it easy for viewers to understand and act upon, which ultimately enhances the effectiveness of the ad in driving reservations for the restaurant chain.