To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
- You should use lead generation.
- You should use brand awareness and reach.
- You should use product and brand consideration.
- You should use online sales.
Explanation: The correct answer is that you should use a **product and brand consideration** campaign if your goal is to increase retention and loyalty for your brand. While lead generation campaigns are focused on capturing new leads, brand awareness and reach campaigns aim to enhance visibility, and online sales campaigns are geared towards driving immediate sales, a product and brand consideration campaign is tailored to nurture existing relationships with customers and encourage repeat purchases. By showcasing your products or services in a compelling way and emphasizing their value proposition, a product and brand consideration campaign can reinforce positive associations with your brand and deepen engagement with existing customers. This type of campaign allows you to maintain ongoing communication with your audience, provide them with valuable content and offers, and foster a sense of loyalty and affinity towards your brand over time. Therefore, leveraging a product and brand consideration campaign is the most effective strategy for increasing retention and loyalty among your target audience within the Google Video platform.