If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
- Location
- Lead form
- Product feed
- Sitelinks
Explanation:
When running a video action campaign with the aim of increasing conversions in a straightforward and efficient manner through a single automated campaign, the extension to add to your campaign to drive online sales is a **Product feed**. This option is the correct choice because a Product feed extension allows you to showcase specific products from your inventory directly within your video ad, enabling viewers to browse and purchase items seamlessly without leaving the ad experience. By integrating a Product feed, you streamline the path to purchase, making it easier for interested customers to take action and complete transactions efficiently. This extension is particularly effective for driving online sales as it provides relevant product information, such as images, prices, and descriptions, directly within the ad, eliminating the need for users to navigate to a separate website or landing page to find the product they’re interested in. In contrast, options like Location, Lead form, or Sitelinks may be useful for other campaign objectives, such as driving foot traffic, capturing leads, or directing users to specific pages on your website, but they do not offer the same direct pathway to online sales as the Product feed extension does. Therefore, for a video action campaign focused on driving online sales in a simple and cost-effective manner, integrating a Product feed extension is the most appropriate and effective strategy.