If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
- You should use Reach Planner.
- You should use core performance metrics. .
- You should use Brand Lift.
- You should use Viewability with Active View.
Explanation:
When running a Google Video campaign with a consideration goal and aiming to assess the impact of the campaign on viewer perception or intent for your product, the most appropriate measurement solution to use is **Brand Lift**. This option is the correct choice because Brand Lift provides valuable insights into how your video ads are influencing key brand metrics, such as ad recall, brand awareness, consideration, and purchase intent, among others. By surveying users who have been exposed to your ads and comparing their responses with those who have not seen the ads, Brand Lift helps advertisers understand the incremental impact of their campaigns on viewer perceptions and intentions. This measurement solution goes beyond core performance metrics, such as views or clicks, to provide a deeper understanding of the campaign’s effectiveness in driving meaningful brand outcomes. While Reach Planner can help forecast the potential reach and frequency of a campaign, it does not provide insights into viewer perception or intent. Similarly, Viewability with Active View focuses on ensuring that ads are viewable to the audience but does not measure their impact on brand metrics. Therefore, leveraging Brand Lift is essential for evaluating the success of a Google Video campaign with a consideration goal and gaining actionable insights to optimize future advertising strategies.