You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts.
What are two advantages Performance Planner offers you?
Select 2 Correct Responses
- Performance Planner relies on machine learning for forecasting purposes.
- Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
- Performance Planner forecasting is driven by billions of Google searches conducted every week.
- Performance Planner can integrate with additional budgeting software like QuickBooks.
Explanation:
Performance Planner stands out for its data-driven approach. Updated every 24 hours, it taps into billions of search queries and simulates ad auctions from the past 7-10 days, considering variables like seasonality and competitor activity. After these simulations, its accuracy is measured and machine learning algorithms are applied to refine future forecasts, helping you plan your budget with precision.