You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.
How can you attract search traffic for Wonder Boots product name queries only?
- Using exact match
- Using keyword targeting
- Using broad match
- Using phrase match
Explanation:
By using exact match, you can precisely target your ads to display only for searches directly related to “Wonder Boots.” It offers you greater control compared to phrase and broad match options. With exact match, your ad will appear for searches that have the same intent or meaning, including variations like misspellings, singular or plural forms, stemmings, abbreviations, and accents. This ensures that only users specifically searching for “Wonder Boots” will see your ad.