What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
- Ad quality determines this. It’s based on ad and website relevance.
- Bids determines this. It’s based on how much marketers will pay for a click.
- Asset impact determines this. It’s based on sitelinks and image assets.
- Ad Rank determines this. It’s based on a variety of factors to show useful ads.
Explanation:
The concept of ad position in Google’s search results aims to place more useful ads higher up on the page. Google Ads uses Ad Rank to decide if an ad is eligible to be shown and, if so, where it will appear. Importantly, advertisers are charged only when their ad is clicked.