What’s a best practice when writing a headline for a Search Ad?
Your ad text consists of 3 main parts – Headline, Display URL, and Description. A headline text is one of the most important elements of your ad, as it’s one of the first things people will notice. Including keywords that people are likely to use in their Google search can help ensure that your ad is seen by relevant consumers. Thus, it’s important to use headlines that are clear and easy to understand. Regardless of how they’re being viewed. By following these tips, you can ensure that your Google text ad is more likely to be noticed and clicked on by potential customers.