The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
Explanation:
By selecting leads as the Google Search campaign marketing goal, the marketing director for the electric car company aims to increase email list signups from potential consumers. This choice aligns with the specific objective of generating leads, which typically involves capturing contact information such as email addresses from individuals interested in the company’s products or services. Unlike the other options listed, such as promoting videos about the business mission, encouraging consumers to purchase electric cars, or having more people view the company’s website, selecting leads as the goal emphasizes the intention to cultivate a pool of prospective customers who can be further engaged and nurtured through targeted email marketing efforts. Therefore, this option is the most appropriate outcome that can be achieved by choosing leads as the campaign goal.