Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

 

• Certain campaign types will only serve ads during particular times of the day and week.
• Different campaign types have different minimum and maximum budget requirements.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.