In which way can marketers predict the impact of applying recommendations on their optimization score?
- Every recommendation shows how it affects optimization score as a percentage.
- The settings of comparable campaigns are cross-referenced with higher optimization scores.
- Google AI is used to forecast how conversions will be increased as a result of recommendations.
- Trusted, third-party tools are leveraged to analyze and optimize campaigns.
Explanation:
The optimization score represents the predicted performance capacity of a Google Ads account, spanning from 0 to 100%. Achieving 100% implies your account is fully optimized. Accompanying the score are actionable recommendations designed to enhance your campaigns. Each of these recommendations displays its potential influence on the optimization score in terms of percentage. This score is meticulously calculated through statistical models, simulations, and machine learning. Recommendations with a strong link to performance are prioritized, with those having a higher percentage promising a significant impact on overall results.