How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

 

• Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
• Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
• Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
• Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.

 

Explanation:

Google AI leverages Smart Bidding and broad match to automatically target high-performing queries and adjust bids in real-time. Smart Bidding utilizes predictive AI to analyze billions of signals, such as time of day and device type, setting unique bids for each query. This allows for performance optimization that’s context-sensitive and not possible through manual methods.