Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
Explanation:
Google Ads provides advertisers with control primarily **by giving them control over the maximum they spend per month**. Advertisers can set a maximum monthly budget that aligns with their financial constraints and campaign objectives, ensuring they do not exceed their allocated budget. This feature allows advertisers to manage their advertising costs effectively and prevent overspending, providing them with a high level of control over their advertising expenses. By setting a maximum monthly budget, advertisers can maintain financial discipline and allocate resources strategically across different campaigns and marketing initiatives, ultimately maximizing the efficiency and effectiveness of their advertising efforts. Therefore, selecting the option emphasizing control over the maximum monthly spend accurately reflects how Google Ads provides advertisers with control over their advertising budgets.