A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
- Search Ads can appear within organic search results.
- Search Ads can include videos of relevant products.
- Search Ads can appear on relevant searches by potential customers.
- Search Ads can automatically send follow-up information to potential customers.
Explanation:
The key benefit of a well-managed Google Search Ads campaign in the context of capturing the consideration of customers searching online for camping equipment is: Search Ads can appear on relevant searches by potential customers.
Well-managed Google Search Ads campaigns allow advertisers to bid on specific keywords related to their products or services. When potential customers use these relevant keywords in their search queries, the ads have the opportunity to appear prominently in the search results. This helps capture the attention and consideration of users actively searching for information or products related to camping equipment. The other options mentioned are not typical functionalities of Google Search Ads campaigns.