A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding.
How can automated bidding help the manager accomplish this goal?

 

• By providing manual control of each bid
• By determining minimum and maximum bid values by the daily budget
• By setting manual bids for specific times of day
• By setting the appropriate bid for each auction

 

Explanation:

Managing multiple campaigns at scale is a challenging task. With automated bidding option you can achieve better results easier. There are different automated bidding strategies available. They can help you increase clicks, conversions, or focus on visibility. With automatic bidding, Google algorithms will set bids based on your goals and likelihood to result in your desired action.