A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.
Which keyword match type would help the account strategist reach the most search queries that potential clients are using?
- Customer match
There are 3 keyword match types : broad match, phrase match, and exact match. In addition, you can use negative keywords to finetune your ads. As it’s name suggests a “broad match” keyword type allows you to reach most search quesries. But the point is that reaching more search quesries is not equal getting more clients. As a marketer you should always focus on relevant clicks. Otherwise, it’s just a waste of your marketing budget.