You’re using Google Analytics 4. What would it call interactions on a website or an app?
- Goal
- Conversion
- Incident
- Event
Explanation:
The correct answer is **’Event.’** In Google Analytics 4 (GA4), interactions on a website or app are referred to as events. Events are user interactions with content that can be tracked independently from a web page or screen load. These interactions can include actions such as clicks on buttons, downloads of files, video plays, form submissions, and more. By tracking events, GA4 provides detailed insights into how users engage with a website or app, allowing marketers to understand user behavior, optimize user experiences, and measure the effectiveness of various features and content. Unlike goals and conversions, which represent specific outcomes or achievements that align with business objectives, events capture a broader range of user interactions, providing a comprehensive view of user engagement across different touchpoints. Therefore, by leveraging event tracking in GA4, marketers can gain valuable insights into user behavior and make data-driven decisions to improve the performance and effectiveness of their digital properties.
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