You want to set up conversion tracking. What’s the first step you should take?
- You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
- You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- You should modify the tag for your website or app after requesting it from your web administrator.
- You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Explanation:
The correct answer is **’You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.’** Setting up a conversion action in Google Ads is the first step in establishing conversion tracking. This involves defining specific actions that you consider valuable, such as website purchases, form submissions, or app downloads, and creating corresponding conversion actions within the Google Ads platform. By setting up conversion actions, you can track and measure the performance of your advertising campaigns based on the actions that matter most to your business objectives. Once the conversion actions are set up, Google Ads provides you with a code snippet, called a conversion tracking tag, that you need to add to your website or app to track these valuable consumer actions. Therefore, setting up a conversion action in Google Ads is the initial step in the conversion tracking process, allowing you to measure and optimize your advertising efforts effectively.