You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
- Enhanced impressions
- Target CPA
- Viewable CPM
- Manual CPC
Explanation:
One of Google’s Smart Bidding strategies is Target CPA. This option is correct because Target CPA (Cost-Per-Acquisition) is an automated bidding strategy that utilizes machine learning and historical data to optimize bids with the goal of achieving a specific target cost-per-acquisition set by the advertiser. Target CPA bidding allows advertisers to specify the amount they are willing to pay for each conversion, and Google’s algorithms adjust bids in real time to maximize the likelihood of conversions at or near the target CPA. By analyzing various signals such as device, location, time of day, and user behavior, Target CPA bidding aims to allocate bids effectively to drive conversions while maintaining the desired acquisition cost. This automated approach saves advertisers time and resources by eliminating the need for manual bid adjustments and leveraging Google’s vast data and predictive capabilities to deliver optimal results. The other options listed—Enhanced impressions, Viewable CPM, and Manual CPC—are not Smart Bidding strategies offered by Google Ads and therefore are incorrect choices. Enhanced impressions and Viewable CPM are types of bidding strategies focused on maximizing ad visibility or impressions, while Manual CPC requires manual bid adjustments by the advertiser and does not utilize automated bidding algorithms like Smart Bidding strategies.