Which of the following can be used to describe enhanced conversions for leads?
- Uses third-party data
- Requires Google Click Identifier (GCLID) storage
- Requires customer relationship management (CRM) system modification.
- Uses hashed, first-party data
Explanation:
The correct answer, **’Uses hashed, first-party data,’** highlights a crucial aspect of enhanced conversions for leads. By leveraging hashed, first-party data, advertisers can ensure privacy compliance while still obtaining valuable insights into lead conversions. Hashing the data involves converting it into a unique string of characters, making it anonymous and secure. This method allows advertisers to track and attribute conversions accurately without compromising user privacy. Unlike options such as using third-party data, requiring Google Click Identifier (GCLID) storage, or necessitating customer relationship management (CRM) system modification, utilizing hashed, first-party data aligns with privacy regulations and safeguards sensitive user information, thereby fostering trust and transparency in digital advertising practices.