What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
- A Google tag will replace Tag Manager, which has less accurate data.
- A Google tag is used to deploy and modify both Google and third-party tags.
- A Google tag is a tag snippet for Google Shopping that’s needed for tracking.
- A Google tag is a JavaScript framework, also known as gtag.js.
Explanation:
The correct answer is **’A Google tag is a JavaScript framework, also known as gtag.js.’** This explanation accurately describes Google tag as a JavaScript framework, specifically gtag.js, used for tracking various activities and events on a website. It simplifies the process of deploying and managing tracking codes, including both Google and third-party tags, making it easier for advertisers to collect data and insights about user interactions and behavior on their website. By implementing Google tags, advertisers can track conversions, user interactions, and other important metrics crucial for optimizing marketing campaigns and improving overall website performance. The reference to gtag.js clarifies the specific technology involved, helping the new advertiser understand the technical aspect of implementing tracking on their website.