What are two capabilities of Google Tag Manager? Choose two.
- It allows you to quickly and easily update tags on your website or mobile app from a web interface.
- It can only be used to deploy and modify third-party tags.
- It has collaboration and versioning capabilities.
- It’s a JavaScript framework that’s used to add Google tags directly to web pages.
Explanation:
The correct answer options are **’It allows you to quickly and easily update tags on your website or mobile app from a web interface’** and **’It has collaboration and versioning capabilities.’** Google Tag Manager (GTM) provides marketers and webmasters with a centralized platform to manage and deploy various tags and tracking pixels on their websites or mobile apps without requiring manual code changes. With GTM, users can efficiently update tags, such as Google Analytics, conversion tracking, or remarketing tags, through a user-friendly web interface, reducing the dependency on developers and streamlining the tag deployment process. Additionally, GTM offers collaboration and versioning features, allowing multiple team members to work on tag configurations simultaneously and maintain a history of changes with version control. This enables teams to collaborate effectively on tag management tasks, track modifications over time, and revert to previous versions if needed, ensuring accurate and up-to-date tag implementations while maintaining workflow transparency and accountability.