To determine how well your Google Ads account is set to perform, what estimate would you use?
- You’d use quality score.
- You’d use attribution score.
- You’d use optimization score.
- You’d use recommendation score.
Explanation:
The correct answer is **’You’d use optimization score.’** The optimization score is a metric provided by Google Ads that evaluates how well your account settings are optimized to perform. It assesses various aspects of your campaigns, such as ad copy, keywords, targeting, and extensions, and provides recommendations for improvement based on best practices and historical performance data. A higher optimization score indicates that your account is well-optimized, which can lead to better campaign performance, increased ad visibility, and improved return on investment. By regularly monitoring and improving your optimization score, you can ensure that your Google Ads account is set up to maximize its potential and achieve your advertising goals effectively. Therefore, the optimization score serves as a valuable estimate for determining the readiness and performance potential of your Google Ads account, making it the appropriate metric to use when assessing the account’s set-up and readiness for success.