If you want to know how well your Google Ads account will perform, what estimate should you use?
- You should use optimization score.
- You should use recommendation score.
- You should use attribution score.
- You should use quality score.
Explanation:
The correct estimate to use for gauging the performance of a Google Ads account is the **optimization score**. This metric offers a comprehensive evaluation of how effectively the account is structured and optimized to achieve advertising objectives. The optimization score considers various factors, including ad relevance, landing page experience, targeting settings, and ad extensions, to provide advertisers with insights into areas where improvements can be made to enhance campaign performance. By focusing on improving the optimization score, advertisers can identify and address potential optimization opportunities, leading to better ad performance, increased efficiency, and higher returns on investment. Unlike other metrics like recommendation score, attribution score, or quality score, which focus on specific aspects of account performance or evaluation, the optimization score provides a holistic view of the account’s health and optimization potential, making it the most suitable estimate for assessing overall Google Ads performance and guiding optimization efforts.