A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

• They’d choose exact match.
• They’d choose negative match.
• They’d choose phrase match.
• They’d choose broad match.

 

Related questions:

To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

• • Broad match
  • Exact match
  • Phrase match
  • Negative match

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

• • Broad match
  • Phrase match
  • Negative match
  • Exact match