Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don’t exceed a certain cost, and why?
- Target CPA, because it grows conversion volume at his target cost per acquisition.
- Maximize Conversions, because it doesn’t require historical conversion data.
- Enhanced CPC, because it offers the greatest amount of control over the bidding process.
- Target Impression Share, because it grows both awareness and conversions at an assigned cost point.