Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads.
What might she have seen?
- A certain channel received a small share of her investment and drove a proportionally low conversion volume.
- A channel received none of her investment.
- A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
- A certain channel received a bulk of her investment and disproportionally drove a low conversion volume.