The owner of an online movie poster store is interested in trying a remarketing campaign to promote different movie genres to customers who have already visited their website. Which best practice can the owner use to serve relevant ads to those customers?

The owner of an online movie poster store is interested in trying a remarketing campaign to promote different movie genres to customers who have already visited their website. Which best practice can the owner use to serve relevant ads to those customers?

 

• The owner can create separate ads for each genre and then set them to “Rotate indefinitely” within the same ad group.
• The owner can build a list of relevant placements for each genre, and then use these to create individual ad groups for each.
• Include each of the genres within the headline and description fields of a single responsive display ad.
• The owner can create different remarketing lists based on the specific web pages that the customers visited.