Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window.
Why will setting up the view-through conversion window benefit their campaign?
- It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
- It’ll prevent interactions being attributed with more conversions than what they actually generated.
- It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.
- It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.