Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?
- Ray is focusing on view-through conversions rather than click-through conversions.
- People that click on the Display ads are purchasing through another channel.
- Conversion tracking isn’t enabled currently.
- People aren’t seeing the Display ads.