Matías is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?

 

Matías is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?

 

• Add call-to-action text over their image assets to better inform potential customers.
• Use inspiring high-quality images that highlight the brand’s value proposition.
• Use Google Images to download as many relevant image assets as possible.
• Use generic messaging in description fields so as to capture the interest of a larger audience.