Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy.
Which two steps are required to implement the strategy?
Select 2 Correct Responses
- Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
- Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
- To use machine learning for conversion value optimization, she needs to set up conversion tracking.
- She must select a Manual CPC bid strategy and set her bid manually at the ad level.