In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. A colleague tells him he doesn’t need to do this. Why does the colleague tell him this?

 

In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. A colleague tells him he doesn’t need to do this. Why does the colleague tell him this?

 

• Because similar audiences don’t have any association with remarketing lists.
• Because similar audiences use existing remarketing lists to get as much reach as possible.
• Because similar audiences will automatically remarket to existing leads if it identifies potential value in them.
• Because similar audiences lists automatically exclude people so that only new leads are reached.