In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets. What’s a best practice that Mia should follow when choosing assets for their Discovery ads?

 

In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets.

What’s a best practice that Mia should follow when choosing assets for their Discovery ads?

 

• Use generic messaging in description fields so as to capture the interest of a larger audience.
• Use inspiring high-quality images that highlight the brand’s value proposition.
• Use Google Images to download as many relevant image assets as possible.
• Add call-to-action text over their image assets to better inform potential customers.