Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

 

Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

 

• Leads
• Brand awareness and reach
• Product and brand consideration
• sales