Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?
- It shows how Display ads influence purchasing decisions exclusively in Google Ads.
- It shows how Display ads influence purchasing decisions across all marketing channels.
- It shows a projected forecast of impression and click data if certain recommendations were applied.
- It shows a projected forecast of conversion data if certain recommendations were applied.