Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience.
Which type of users can she expect to reach in the campaign?
- People that have similar traits to the company’s current customer base
- People that have expressed a previous intent to purchase similar products
- People that visited the site
- People known to be passionate about the company’s product market
Explanation:
Debbie can expect to reach people who have visited the online retailer’s website when she creates a Google Display campaign using a Remarketing Audience. Remarketing allows advertisers to target users who have previously interacted with their website. These users have shown some level of interest in the retailer’s products or services by visiting the site, and the campaign aims to re-engage them. This approach is effective in reminding past visitors about the brand and encouraging them to return and potentially make a purchase.