As a best practice, Stephanie’s colleagues have told her that she doesn’t need to exclude people from her original remarketing lists when using Similar Audiences lists.
What’s the reasoning behind this?
- Similar Audiences lists automatically exclude people so that only new leads are reached.
- Similar Audiences use existing remarketing lists to get as much reach as possible.
- Similar Audiences will automatically remarket to existing leads if it identifies potential value in them.
- Similar Audiences don’t have any association with remarketing lists.