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Home » Google Ads Display Professional Assessment Answers » Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

By vmartinez

 

Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

 

  • Whether the sales cycle for that model will be longer than the default window
  • Whether the sales cycle for that model will be within the default window
  • Whether a longer window will make the campaign look more impressive
  • Whether a longer window will skew regular conversion data

 

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      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
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      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
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      • Sales Management
      • Integrating With HubSpot I: Foundations
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      • Social Media Marketing Certification II
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      • SEO II
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      • Content hub for marketers
      • Marketing Hub Software
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